I found this very interesting entry on SearchEngineWatch's blog regarding the use of AdWords by resellers as a promotion channel, specifically Intel Resellers.
As sate:
"...Beginning next week, Intel's channel partners will be able to plan and buy AdWords campaigns via a custom storefront created by Intel and Google. The "online marketing storefront" lets licensed resellers, which are often small businesses, buy AdWords ads by filling out a simple form, which Intel and Google will use to " facilitate the production and execution" of the ad-buying process." read more
This will facilitate the ad purchasing process as well as offer them additional external tools that will add to the promotion/marketing of the products.
This is a first step, let's see if Google decides to take it all the way...
Seoramas
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- Succesful Blog Internet Marketing
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