Balancing Your Paid & Organic Keywords (Article)

Jason Tabeling (SearchEngineWatch.com) wrote a very interesting article about the relation and results of paid and organic keywords.

Google recently posted a study that showed 89 percent of paid search clicks were incremental. This got me thinking about a piece I wrote last year on how to balance paid and organic keyword lists. One of the data points in that article was the number of brands that had both a paid and organic listing for the same keyword.

Many things have changed in our little search world since that time. I thought it would be valuable to review that research to see what’s changed, but also identify a few things that needed a bit of a refresh. (Side note: Thank you to Julianne Zhang who was one of our many great interns this summer for helping compile this data!)

PPC/SEO Ratio: 2011 vs. 2010

In reviewing the same keywords year over year, there are a couple of interesting highlights. Take a look:

Twitter adds Image Galleries to your profile...

Hello everybody,

At long last, Twitter has decided to broaden up their tools and offer you the option of an image gallery of your photos - from different sources such as its uploading tool, or 3rd-party services such as TwitPic, yFrog, etc. -  which are displayed in your profile...

Article by Mashable:

" ... Twitter is rolling out “user galleries” to members beginning Monday. Galleries will display the 100 most-recent images the user has tweeted — dating back to January 1, 2010 — from supported photo-sharing services. 

Galleries will live on a user’s profile and highlight a few recent images. A visitor can click the “view all” button to see even more images in either a grid view showing image thumbnails or a detail view highlighting the most-recent image and the text of the tweet that was shared along with it. 

The update ties into Twitter’s photo-sharing push and will dramatically change the appearance of Twitter profiles. Galleries will provide equal billing to images shared via third-party app makers but also serve to remind users that Twitter is no longer a place just for 140 characters — it’s for photos, too. The update is likely designed to entice Twitter users to add more photos to their tweets.

Take a look...

New Metrics for Social Marketing...

Hello everybody,

Came across this very interesting post in Mashable.com regarding social marketing and the ability to measure the success of implemented strategies.

I believe its very insightful as to the different approaches on how to define the success of our marketing attempt.

As presented in Mashable.com's article:

Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma.

Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly.

However, businesses are facing an uncomfortable truth: There are no “best practices” for measuring a successful social media campaign. Crowd behavior is dynamic and context-specific, and it is difficult, if not impossible, to build a “one size fits all” solution.

"A structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign. Initially, however, companies need to invest in infrastructure to make such a learning cycle possible.

 Click on the 'read more' link for more detailed information

Back to work people! :)

Hey everyone,

Sorry for the pause there, but many events have been developing and new surprises are to be revealed!!

Seoramas is back to work and ready to inform!

Wishing you an AMAZING 2011!


Seoramas