You are probably familiar with the word hashtags (#) and their use in social media networks in order to 'group' all posts on a related topic. Some social media networking services that use this 'method' are Twitter, Facebook, Google+, Instagram.
Now, this method has gone a step further via Actiontags.
Actiontags are hashtags that trigger a response. For example, rather than just posting "We have a #NewProduct!" a brand can post "We have a #NewProduct! RT if you #want more information about it."
Jessica Williams (Marketing Profs) states three of the benefits of using actiontags in your social marketing campaigns:
- Participation via actiontags. When consumers express their interest in or support for something using actiontags like #want, #buy or #enter, they are explicitly—and publicly—raising their hand. That kind of social opt-in gives the brand an opportunity to respond directly and capitalize on that intent.
- Automated brand messaging. With automated messaging, a big brand now has the ability to reach out to each and every person who has raised their hand to be apart of a campaign that they have created. That allows brands to cost-effectively engage consumers one on one, opening up new marketing and conversion opportunities.
- Built-in amplification. Most social posts and messages are buried among thousands of others and have a difficult time elevating above the noise without a significant paid budget behind them. However, using an actiontag in your post creates built-in amplification—since the message spreads organically every time a consumer takes action on it.
Its not enough to simply have people follow, you need to make them to want to interact and respond to you with a type of action.
Carolyn Cohn has written a very nice article regarding this method and how it can "take your business to the next level"
Click on the 'continue reading' link below to read the article
