Google: 5 steps to being at the top!

You want to take your product to another level, and be the king on SE's?

Yes, you do, don't deny it :)

One of the most important things you need to have is dominance over the competition, of course, in many levels -- product quality, marketing, pricing, but also on the Search Engines... as they offer the platform for your product promotion and success online... In other words, you need to command the SE's on your niche.

With Google being in the forefront of SE's, Jay Taylor from SearchEngineWatch proposes 5 steps that will allow you to be on the top of your niche on Google!

Click on the 'continue reading' link below to read the original article...

HootSuite: Social Media Account Management tool

Hello everybody,

I wanted to share this article by Marissa Cetin (Mashable.com) regarding the use of tools for managing your social media accounts. These management tools are essential for social media users, as they allow them to keep track and manage their accounts in one place and with ease.

The author offers a in-depth guide to a particular tool that is a top notch solution for "streamline sharing for work and play" -- this tool is the quite popular HootSuite. HootSuite allows users to "conserve precious tab space by connecting their Twitter, Facebook, Google+ (pages only), LinkedIn, Foursquare, WordPress and Mixi accounts under the HootSuite umbrella, and take advantage of the convenient scheduling feature."

If you are a social media fan dont miss out on this article and tool as it will most definitely help you keep everything social in order! :)

Click on the 'continue reading' link below to read the original article.

Facebook Autoplay Videos

Facebook is slowly but surely moving towards the release of its autoplay video feature which many are anxiously waiting for as it will offer a profitable advertisement platform both for those interested in further promoting their brand/products.

As explained by Chistopher Heine in his article in AdWeek, Facebook is to allow some selected mobile users to test this new feature in their news feeds as a start and testing point towards the actual 'big picture' of marketing messages. 

The test feature is said to allow specifically for the "Uploaded videos for those kinds of parties [to] autoplay automatically without the poster clicking a button—or having the ability to choose against autoplay. In other words, the news feed experience should closely resemble Instagram video." Furthermore, the types of videos that will be allowed to autoplay are those that have been produced via Instagram, Social Cam and Cinemagram. Other types of vides such as Youtube, Vimeo, etc., will not have the autoplay capability.

No specific date has been announced for the web-based version of this feature.

The actual news announcement by Facebook can be read here, which also contains some links for additional resources as well as some FAQ's.

Click on the 'continue reading' link in order to read the original AdWeek article.

404 pages and SEO

Hello everyone!

One of the common questions I am asked is 'what happens when a page (or pages) in my site renders 404's?'.

That is a very good question, and the fact is that there are many aspects to consider regarding 404's for the site navigation, visitor experience, search engines, SEO in general, etc.

Let's take a look at an article written by Brad Miller from SearchEngineWatch that takes a close look and explain the good and bad of 404's from different aspects.

Click on the 'continue reading' link to read the original article