Hello everyone!
SeoNat here, with a newly discovered published article by Andrei Petrik from Search Engine People (searchenginepeople.com).
He has written a very well presented and eloquent blog post regarding 5 proposed types of interactive content that can help you pump up your online marketing strategy.
Interactive content is labeled as a tool to make yourself stand out and gain leverage over the competition.
"Its [Interactive content] a type of content that requires a users action, input or a
response to generate a result, activate and/or tell a story. The most
common types are self-assessment tools, calculators and automated
diagnostics."
The above mentioned tools are carefully explained, and solutions provided that will help you to 'create a richer user
experience on your site, earn links, increase visitor stay times and
reduce bounce rates'.
Sounds great, right?
It takes time and determination, but the results make it well the effort!
Click on the link below to read the original article
Hello guys,
You are probably familiar with the word hashtags (#) and their use in social media networks in order to 'group' all posts on a related topic. Some social media networking services that use this 'method' are Twitter, Facebook, Google+, Instagram.
Now, this method has gone a step further via Actiontags.
Actiontags are hashtags that trigger a response. For example, rather
than just posting "We have a #NewProduct!" a brand can post "We have a
#NewProduct! RT if you #want more information about it."
Jessica Williams (Marketing Profs) states three of the benefits of using actiontags in your social marketing campaigns:
- Participation via actiontags. When consumers express
their interest in or support for something using actiontags like #want,
#buy or #enter, they are explicitly—and publicly—raising their hand.
That kind of social opt-in gives the brand an opportunity to respond
directly and capitalize on that intent.
- Automated brand messaging. With automated messaging, a
big brand now has the ability to reach out to each and every person who
has raised their hand to be apart of a campaign that they have created.
That allows brands to cost-effectively engage consumers one on one,
opening up new marketing and conversion opportunities.
- Built-in amplification. Most social posts and messages
are buried among thousands of others and have a difficult time
elevating above the noise without a significant paid budget behind them.
However, using an actiontag in your post creates built-in
amplification—since the message spreads organically every time a
consumer takes action on it.
Its not enough to simply have people follow, you need to make them to want to interact and respond to you with a type of action.
Carolyn Cohn has written a very nice article regarding this method and how it can "take your business to the next level"
Click on the 'continue reading' link below to read the article
Hi Guys,
I was reading through and came across this interesting article by Jennifer Johnstone of SearchEngineWatch, where she explains the process of testing your landing page using DoubleClick Search.
This is quite helpful and I hope you enjoy it...
Click on the continue reading link below and let me know your thoughts about the topic!
Hello everyone!
SeoNat here, wanting to apologize for the MIA, as I have been taking care of some health issues which now are no longer issues :)
Have also been taking some time to do some traveling and charge up with power - and I am back and ready to rumble!
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My mission is to inform you guys of all the news and new hot topics out there about Digital Marketing, Social Media and such... so stay tuned as the engines have started and we are off to a new and exciting start!
Have a great one!
